the influence of friends on Consumer Spending: the role of agency– Communion orientation and Self-monitoring
نویسندگان
چکیده
Vol. XLVIII (August 2011), 741 –754 *Didem Kurt is a doctoral student (e-mail: [email protected]), and J. Jeffrey Inman is Associate Dean for Research and Faculty and the Alfred Wesley Frey Professor of Marketing (e-mail: [email protected]), Katz Graduate School of Business, University of Pittsburgh. Jennifer J. Argo is Cormie Professor of Marketing, University of Alberta (e-mail: Jennifer. [email protected]). The authors gratefully acknowledge the help of the Point of Purchase Advertising Institute and Yesilyurt Shopping Mall, Samsun, Turkey. Gita Johar served as associate editor for this article. DiDem Kurt, J. Jeffrey inman, and Jennifer J. argo*
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